Oregon Zoo Foundation/Portland, OR
Title: Strategic Communications Manager
Reports to: Director
Joining the Oregon Zoo Foundation (OZF) team means the chance to advocate for one of the premiere conservation organizations in the Pacific Northwest. OZF is embarking on an exciting time in the organization’s history with the opportunity to elevate the Oregon Zoo to be the best â€“ and greenest â€“ zoo in the world through a series of fundraising campaigns in support of the zoo’s 20-year master plan.
OZF has a bright, dedicated and team-oriented staff that is passionate about the mission of the Oregon Zoo. Besides being excellent at their job, OZF values people who bring a sense of humor and appreciate others â€“ human and animal.
The purpose of this position is to define, develop and execute coordinated, multi-faceted communication strategies to increase donor/member awareness of, engagement with and giving to OZF. This position will also work closely with staff to ensure individual, corporate and foundation donor recognition and messaging around mission-driven fundraising programs. This position works in collaboration with OZF staff and the marketing department of the Oregon Zoo.
We are looking for a flexible person that can work as part of a high-functioning, mutually supportive team. We are a small organization that works closely together and shares a sense of purposeful work. This position is critical in achieving the revenue and membership growth goals of the Oregon Zoo Foundation.
Success in this position depends on the ability to think strategically while managing multiple projects that require a high attention to detail. The successful candidate will be a self-starter; possess a high level of motivation and creativity; have the ability to work cooperatively and be effective at time management. In addition, they will be responsible for:
â€¢ In consultation with the OZF and zoo marketing team, develop, deploy, and manage an integrated communication system that standardizes OZF’s brand presentation and enables effective fundraising and outreach, including:
o Email and web-based communications
o Member appeals
o E-news bulletins
o Social media
o Collateral materials
o Other outreach vehicles
â€¢ Develop and implement a brand, voice and messaging platform for the Oregon Zoo Foundation that can be utilized in all modes of communication
â€¢ Develop, manage and evaluate a communications program that supports membership development, multiple fundraising campaigns and general advocacy efforts that benefit the zoo
â€¢ Develop and manage a communications and editorial calendar/system for all OZF activities
â€¢ Produce OZF/zoo communication strategies (print and digital) and plans in partnership with the zoo’s marketing team and/or outside vendors
â€¢ Proactively craft mission-based stories in collaboration with the zoo
â€¢ Maintain quality control of all publications, print pieces, website and other communications
â€¢ Assist in developing talking points for events or other speaking opportunities
â€¢ Use analytics to analyze, evaluate and report on the effectiveness of outreach tactics
â€¢ Ensure proper media promotions for donors and sponsors
â€¢ Other duties as assigned
Required knowledge, skills and abilities
â€¢ Ability to make strategic recommendations based on the Foundation’s and Zoo’s big picture
â€¢ Organized, analytical thinker with cross functional marketing/fundraising skills
â€¢ Ability to create persuasive, concise and well organized writing with minimal editing
â€¢ Excellent at editing others’ work
â€¢ Extensive knowledge and experience with the use of print, digital and leading social media platforms (Facebook, Twitter)
â€¢ Demonstrated proficiency in writing for various digital platforms
â€¢ Detail-oriented with ability to manage projects from inception through execution
â€¢ Strong understanding of non-profit, mission-based fundraising communication strategies and experience using email marketing/list management (MailChimp, Emma, etc.)
â€¢ Team player and polished self-starter with ability to work independently
â€¢ Bonus points for design (Photoshop), programming skills (Drupal, GreaterGiving), photography, video production or video editing skills
Education and experience:
â€¢ Bachelor’s degree in communications/advertising/marketing or related field
â€¢ 5+ years of experience with integrated advertising, marketing or fundraising campaigns
â€¢ Advanced knowledge of communication, advertising, marketing and/or fundraising concepts and tactics
â€¢ Experience in integrating communications strategies across several modes/channels
â€¢ Strong understanding of web design and content management with knowledge of industry best practices
â€¢ Demonstrated ability to manage publications, outreach efforts and media
â€¢ Experience with online and social marketing and engagement strategies
â€¢ Extensive experience producing and editing written materials
â€¢ Experience executing social media campaigns and knowledge of innovations in emerging digital media
Salary commensurate with experience.
The Oregon Zoo Foundation, an Equal Opportunity Employer, strongly encourages people of color to apply. Interested candidates please send resume, cover letter and salary expectations to OZFemployment@oregonzoo.org. All applications will be treated with the strictest confidence. We will accept application materials until the position is filled. We intend to contact qualified applicants but cannot promise any applicant an individual contact.
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