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Politico doesn’t quite get it: The real problem with Solyndra media coverage

October 21st, 2011 admin No comments

by David Roberts.

Apparently, enough people have been kvetching about the media’s coverage of Solyndra that Politico felt obligated to do a story on the complaints. I appreciate that the paper gave its critics, including me, space to make our case, but reporter Darren Samuelsohn has characterized my views and aims in ways I do not entirely agree with, so I want to clarify a few things.

I, for one, am not “desperately trying to change the narrative away from Solyndra.” The whole point of the critique has been to expose the fact that another group of people, a group unremittingly hostile to Obama and clean energy, are desperately trying to focus the narrative on Solyndra — and they’re succeeding!

This is a Politico perennial. When Republicans tried to manipulate media narratives about the Solyndra bankruptcy, they were dutifully quoted in stories with headlines like, “Republicans Call Solyndra Biggest Deal Ever.” When liberals and environmentalists objected, they got stories like, “Liberals Try to Make Media Stop Calling Solyndra Biggest Deal Ever.” Republican talking points are delivered as first-order news. Liberal talking points are wrapped in meta-news about liberals and their talking points. It makes liberals sound defensive and manipulative, and it’s condescending as sh*t.

Anyway, the point of the criticism has been that the insider press has given Solyndra a level of coverage that wildly exceeds any reasonable assessment of its significance. And it has created an atmosphere of scandal that wildly exceeds any actual, proven wrongdoing or lawbreaking (of which, as I keep pointing out, there is still none). The press has done this in response to a Republican PR push that would seem grossly manipulative if its targets didn’t seem so eager to go along with it.

Samuelsohn also writes that I and my fellow critics are “working to throw the White House and Secretary of State Hillary Clinton under the bus with another energy trouble spot,” meaning the Keystone XL pipeline. That is just … no.

First of all, I mentioned the Keystone XL controversy in passing in one of the many posts I’ve written about Solyndra coverage, but my main point has always been that the coverage has been flawed on its own terms, not that the Solyndra collapse is inferior to some other, better scandal.

Second of all, insofar as I and others are concerned about Keystone XL, it has to do with the enormous stakes for the real world, not just for whether the White House or Hillary Clinton win the next few news cycles. This is what’s so frustrating about Politico and the culture of insider political news: They treat everything as though it’s a melodrama unfolding in Washington, D.C., pitting people and alliances against one another in an eternal Machiavellian pissing match.

But there is a real world. Solyndra and Keystone XL are real things in it, not just dueling narratives. And by any conceivable metric — energy, money, pollution, corruption — Keystone XL is a much more significant phenomenon. Solyndra was a bum loan that will be forgotten within a year as the solar industry continues its explosive growth. Keystone XL is a huge, dirty, expensive pipeline that would run down the middle of the country; it’s being pushed through via a rigged process; and its consequences for our energy system and our climate will last for decades. Considering those stakes, why would I or anyone else give a damn about who is “under the bus” in D.C. this week?

A perfect example of this insider mentality popped up today in National Journal (which unfortunately seems to be trying to match Politico hype-for-hype these days). In a story about how the Senate has not had its own flurry of Solyndra hearings to match the (duplicative) flurry of Solyndra hearings in the House, we get a Republican flack complaining about how Senate Dems aren’t taking up the issue:

“We had seven hearings on the [BP] oil spill within two months,” said Robert Dillon, spokesman for Energy and Natural Resources ranking member Lisa Murkowski, R-Alaska. “That’s the difference of what they’re doing on Solyndra and what they did for Deepwater Horizon.”

Can you imagine the perspective from which this comparison makes sense? The BP oil spill was the country’s biggest environmental disaster ever, with 11 dead rig workers, legitimate charges of criminal negligence, and a whole regional economy disrupted. Solyndra was a relatively small company that got a single government loan and went bankrupt. Yet for Dillon, this is a tit-for-tat, a game. You got your hearings, we should get our hearings.

I’ve spent time in Washington, D.C., so I’m somewhat familiar with the bizarre, distorting bubble effect that comes with staying there too long. But when you’ve come to the point that you’re making facile comparisons between the Deepwater Horizon spill and the Solyndra bankruptcy, when you’re seeing them both through the lens of which party is scoring points on the other, you need to take a f’ing vacation.

And if you’re a reporter who’s taking that comparison seriously, dutifully writing a story on it, you have lost your goddamn perspective.

That’s the real complaint about Solyndra coverage and the real complaint about the self-referential Beltway media cycle — not only that it is driven and shaped by conservatives, but that it has completely lost touch with the real world.

Related Links:

Is the company behind GMO salmon the next Solyndra?

NYT asks where climate change went, ignores own failed coverage

MSM on Solyndra: It’s not a scandal






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Senior Manager, Media Relations (MGR3) 80003971 / 80003971 / Rosemead, CA

October 12th, 2011 admin No comments

80003971/Rosemead, CA

This position will be in the Corporate Communications division within Southern California Edison’s (SCE) Corporate Center Business Unit (CCBU). The successful candidate will be responsible for the direction of media relations strategy and execution and the preparation of external communications. The successful candidate will be responsible for planning, preparing and relaying information concerning the organization to the national, regional, and local press, including social media and the wider community to gain understanding and acceptance for the organization, and mitigate reputation damage from issues and crisis. The successful candidate will manage and develop lines of communication with media contacts and other external audience groups. In addition, the successful candidate will act as Incident Commander (IC) or Public Information Officer (PIO) in crisis under the National Incident Command System for crisis or emergency events.

Typical responsibilities will include:
• Managing and overseeing daily media relations activities including traditional media, social media, long-lead proactive media, and crisis communications. Providing input to and overseeing the implementation of policies and procedures for the media relations function. Coordinating Media Relations activities with those of other media relations functions.
• Managing relationships with outside public relations agencies, along with Federal and State agencies. Managing processes and procedures for the integration of public relations agency activities with those of advertising, social media, and other outside agencies. Maintaining relationships with key print and broadcast media, and their on-line platforms.
• Managing and contributing to the identification of newsworthy stories for Edison companies. Overseeing the collection and compilation of facts, assessment of the ROI and development of strategies, tactics, and materials for the external release of stories across multiple platforms. Managing the internal approval processes, post-release follow-up, and coordination with other functions including Edison Departments, Business Units/lines, Employee Engagement, Research and Planning for release of public information.
• Managing and contributing to responses to unsolicited media inquiries. Determining the appropriate response and coordinating with other functions.
• Serving as a member of the Crisis Response Team and filling a leadership role in the Incident Command System (ICS). Directing management and contributing to responses to media inquiries regarding current or potential crisis and coordination with other functions.
• Selecting staff and managing employee performance and development by conducting performance planning and reviews, coaching employees, and carrying out disciplinary action when necessary.
• Promoting Edison International values.
• Creating and maintaining a safety conscious work environment by leading and influencing others to follow Edison safety protocols and safe work practices.
• Performing other responsibilities and duties as assigned.

Basic Qualification:
• Must have a minimum of ten years of experience managing multiple media relations work streams, including crisis communications, social media, and news bureau type activities.
• Must have a minimum of five years of experience in media relations for an investor owned utility.
• Must have experience as a Public Information Officer (PIO), Incident Commander (IC), or a company spokesperson.
Job Requirements:
• Bachelor’s Degree in Business, a related field or an equivalent combination of education, training, and experience.
• Demonstrated experience as a Public Information Officer (PIO), Incident Commander (IC), or a company spokesperson, limiting reputation impact from issues.
• Demonstrated experience in media relations for an electric utility company.
• Demonstrated experience with strategy and leadership in crisis communications, including experience using social media in crisis.
• Demonstrated experience developing and implementing strategic media relations plans that have a large impact on an organization and prioritizing strategic initiatives.
• Demonstrated proficiency with and experience conforming to AP style to create press releases and edit written communications.
• Demonstrated experience in establishing a social media function.
• Demonstrated experience managing broad media relations policies and strategies with staff and other business units.
• Demonstrated experience managing media relations activities, including traditional media, social media, long-lead proactive media, and crisis communications.
• Demonstrated experience managing relationships with outside public relations agencies as well as print and broadcast media, and their on-line platforms.
• Demonstrated experience providing strategic communications counsel to company executives.
• Demonstrated ability to achieve results through others by establishing the strategic priorities and empowering employees with the authority necessary to accomplish objectives.
• Excellent leadership, oral and written communication skills in addition to providing supervision to a staff including counseling, training, team development, salary administration, selection and/or approval of selected personnel; performance/results-oriented; resource management.
• Demonstrate the ability to motivate self and others to overcome adversity and achieve long-term strategic goals.
• Demonstrated experience using Microsoft Word, Excel, PowerPoint, Access, Visio, and Project.
• Demonstrated ability to create and maintain a safety conscious work environment.
• Must demonstrate the ability to integrate work across relevant areas, develop the business and services to enhance customer satisfaction and productivity, manage risks appropriately, develop and execute business plans, manage information, and provide exceptional service to internal and external customers.
• Must demonstrate effective resource and project planning, decision making, results delivery, team building, and the ability to stay current with relevant technology and innovation.
• Must demonstrate strong ethics, influence and negotiation, leadership, interpersonal skills, communication, and the ability to effectively manage stress and engage in continuous learning.
• Must be able to work in a 24/7, on call environment for media, staff, PIO and IC responsibilities.
Preferences:
• Master’s Degree in Journalism, Communications, or Public Affairs.
• Bilingual in English and Spanish.
Comments:
• Additional testing may be required as part of the selection process for this position.
• If you are interested in this position, please submit your resume in confidence by visiting www.edisonjobs.com.
• Edison International and Southern California Edison reserve the right to close or cancel a posting at any time.
• Edison International is an Equal Opportunity Employer.
• Candidates for this position must be legally authorized to work directly as employees for any employer in the United States without visa sponsorship.

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Assignment Editor Internship / Toonari News & Media – A Social News Media Enterprise

September 25th, 2011 admin No comments

Toonari News & Media – A Social News Media Enterprise/Virtual

Toonari Post Assignment Editors are the air traffic controllers of a newsroom. They monitor scanners, manage news crews, make beat checks and generate stories. There is no glamour, no face time. But without them, our newsrooms would certainly stumble.
This assignment editor works under the Assignment Manager and handles all desk duties including developing original stories, writing up the am meeting list, handling breaking news, digging for sources and contacts, creating strong, positive relationships inside the newsroom, outside the newsroom and with the public. The perfect candidate will assist the morning producer and associate producer across all platforms as well as anchors, reporters and crews. This Assignment Editor will search for the latest news stories to broadcast as well as post online, Twitter and Facebook.

If a major story develops – such as a disaster or economic development – an assignment editor may enlist several reporters (in addition to whoever usually covers that beat) to cover various angles of a story. For instance, if the story is about a plant closing, one reporter may be asked to do the main story about the closing, while other reporters may be asked to do stories on such things as employee reaction, reaction from business and community leaders, a history of the plant (and other plant closings, if appropriate), etc.

You will supervise strong news team, make all assignments as well as constantly update stories and find breaking stories for the producer. This assignment editor creates the news day, sets the tone and is a major player to bring the best to our on air and social media presence.

Applicants:
•Residents and Citizens from all countries and Regions are welcome to apply
•Internship is virtual
•Internet Connection, Computer, Headphones/Microphone and/or Webcam is required

Requirements:
•Strong interest in and understanding of local, national and international affairs
•Producing and copy editing experience helpful
•Excellent leadership skills

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Writing Internship / Toonari News & Media – A Social News Media Enterprise

September 25th, 2011 admin No comments

Toonari News & Media – A Social News Media Enterprise/Virtual

Breaking News, Sports, entertainment, and the environment, what peaks your interest? Movie screens, interviews the latest hot topic politician? As an intern you will work directly with the Editorial team of Toonari News and Media to do what you do best – write!

We would like to have you write articles for Toonari Post. We need a little bit of everything to help spread knowledge cultivate your strengths and promote your creative voice. Come on! Give us a little vibe, or a different cultural/global perspective. Be creative, while advising and educating your readers, if you teach, get your students to write articles on a specific subject to be published as a project

You also might be interested in doing pieces on cinema, art, culture, anything and everything you know.

Do you have a voice that needs to be heard? A subject matter that’s digging away at you that nobody else seems to want to talk about? Become an intern and write for www.toonaripost.com. Research, conceptualize topics you’re passionate about- the environment, human rights, animal rights, breaking news, sports, entertainment. Are you creative, do you have a good eye for detail? If you can work independently and be open to constructive criticism –we need you! As an intern you will gain valuable knowledge about website usability and how to develop content to meet the demands of end-users.

Applicants:
•Residents and Citizens from all countries and Regions are welcome to apply
•This positions is virtual
•Internet Connection, Computer, Headphones/Microphone and/or Webcam is required

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Social Media Intern / Earthgarage.com / New York, NY

August 9th, 2011 admin No comments

Earthgarage.com/New York, NY

Earthgarage.com helps drivers make their cars greener using products and services that are available today. It's the easy way to find, review and share available-right-now products and services to increase your fuel economy, reduce your carbon footprint and save money. We need help with web content, updating our blog, leveraging Facebook, Twitter and much more. You're a good researcher, a great writer, know a bit about social media and have a passion for the green movement. This is an unpaid internship and a terrific opportunity to be involved in a start up. Perfect for someone interested in breaking into the green industry and a chance to make a difference. Hours flexible. Please DO NOT send a resume. Shoot us an short note. Tell us a bit about yourself and why you would be ideal for this internship.

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Missouri tornado whips up media discussion of climate change and extreme weather

May 25th, 2011 admin No comments

by Joseph Romm.

The devastation of Joplin, Mo., has led to a super-storm of media
stories on the link between climate change and extreme weather,
including tornadoes. After April saw records set for most tornadoes in a
month and in 24 hours, I examined the link in great detail here, looking at the data, the literature, and expert analysis. That piece concluded:

When discussing extreme weather and climate, tornadoes should not be
  conflated with the other extreme weather events for which the
connection is considerably more straightforward and better documented, including deluges, droughts, and heat waves.

Just because the tornado-warming link is more tenuous doesn’t mean
that the subject of   global warming should be avoided entirely when
talking about tornadoes.

The flattening of a city, and the death of 117 people—“the single
deadliest tornado since officials began keeping records in 1950,” as The Washington Post reported—is naturally going to spin up media interest. Since it is a complicated subject, one would expect the coverage to be mixed.

ABC News had a very good story, with the help of climatologist Heidi Cullen:

Multiple scientific studies find that indeed the weather has become
more extreme, as expected, and that it is extremely likely that humans
are a contributing cause
.

The Washington Post piece was pretty good, examining the
multiple factors that contribute to tornadoes. It noted that research
on the tornado-warming link is “is at an early stage, making it
difficult to draw conclusions,” and ran this quote:

“Climate change could be boosting one of those
ingredients [for tornadoes], but it depends on how these ingredients
come together,” said Robert Henson, a meteorologist at the University
Corporation for Atmospheric Research.

The AFP ran a piece titled, “No link between tornadoes and climate change: U.S.” That flawed piece led Kevin Trenberth, senior scientist with the
Climate Analysis Section of the National Center for Atmospheric
Research, to send an email explaining that yes, warming can boost the
conditions for tornadoes, especially warming of sea surface temperatures
(SSTs):

The SSTs in the Gulf have been running perhaps 2 deg F
above pre 1970 values.  Warm waters also extend across the tropical
Atlantic north of the equator in the region favored for hurricanes, and
hence the recent NOAA forecast for an above average hurricane season
(although the La Nina is fading and will likely be over by August, so
there may be more competition from the Pacific).

Of those 2 def F, 1 can be assigned to human influence. 
With 1F increase in SST there is 4% increase in water holding capacity
over the oceans and hence in this case the plentiful supply of moisture
means there is likely to have been 8% increase in moisture flowing in
the southerlies into the warm sector, thereby acting as fuel for the
thunderstorms, and thus increasing the likelihood they would become
super cells, with the attendant risk of tornadoes. And of course heavy
rains. In spring the westerly jet stream aloft and southerlies at the surface create a wind
shear environment that is favorable for tornadoes as the wind shear can
be turned into rotation.  This part of the situation is largely in the
realm of weather.  The climate part is the warmth and moistness of the
air flowing out of the Gulf and the resulting very unstable atmosphere.
So while a big part of that is natural variability, a substantial part
was anthropogenic global warming.

You can listen to a local CBS radio interview with Trenberth here.

Trenberth’s perspective is similar to that of Stu Ostro, Weather
Channel senior meteorologist, in his post from earlier this month “The Katrina of tornado outbreaks”:

The atmosphere was explosively unstable with summerlike
heat and   humidity, interacting with a classic wind shear setup as a
strong jet   stream and upper-level trough crashed overhead …

The atmosphere is extraordinarily complex, and ultimately
what’s happened the past month is probably a combination of influences,
  including La Nina, other natural variability, and anthropogenic
global   warming.

Today weatherman Al Roker appears to have gone beyond the data with his suggestion that “climate change” is bringing tornadoes to urban areas, although, admittedly, it is a brief clip and it’s not exactly clear what he is saying.

Here is how meteorologist and former hurricane hunter Jeff Masters put it today:

In summary, this year’s
incredibly violent tornado season is not part of a trend. It is either a
  fluke, the start of a new trend, or an early warning symptom that the
climate is growing unstable and is transitioning to a new, higher
energy state with the potential to create unprecedented weather and
climate events. All are reasonable explanations, but we don’t have a
long enough history of good tornado data to judge which is most likely
to be correct.

Masters made a broader point to me in a December email:

In my thirty years as a meteorologist, I’ve never seen
global weather patterns as strange as those we had in 2010. The stunning
extremes we witnessed gives me concern that our climate is showing the
early signs of instability. Natural variability probably did play a
significant role in the wild weather of 2010, and 2011 will likely not
be nearly as extreme. However, I suspect that crazy weather years like
2010 will become the norm a decade from now, as the climate continues to
adjust to the steady build-up of heat-trapping gases we are pumping
into the air. Forty years from now, the crazy weather of 2010
will seem pretty tame. We’ve bequeathed to our children a future with a
radically changed climate that will regularly bring unprecedented
weather events—many of them extremely destructive—to every corner of the
globe. This year’s wild ride was just the beginning.

And on this broader issue, Reuters had a very good story last week, “Floods, Droughts Are ‘New Normal’ Of Extreme U.S. Weather Fueled By Climate Change, Scientists Say”:

Heavy rains, deep snowfalls, monster floods and killing
droughts are signs of a “new normal” of extreme U.S. weather events
fueled by climate change, scientists and government planners said on
Wednesday.“It’s a new normal and I really do think that global weirding
is the best way to describe what we’re seeing,” climate scientist
Katharine Hayhoe of Texas Tech University told reporters.

While none would blame climate change for any specific weather event,
  Hayhoe said a background of climate change had an impact on every
rainstorm, heat wave or cold snap.

“What we’re seeing is the new normal is constantly evolving,” said
Nikhil da Victoria Lobo of Swiss Re’s Global Partnerships team. 
“Globally what we’re seeing is more volatility … there’s certainly a
lot more integrated risk exposure.”

There’s no question that if one wants to minimize deaths from extreme
weather, a top priority is to maintain and expand our satellite-based
weather forecasting capability, which Republicans are working overtime to gut. And we obviously need to improve housing for those in tornado alley.

But if we don’t want the weather of 2010 and 2011 to be an every
other year event—then just as obviously we need an aggressive strategy
for reducing GHGs that also supports real adaptation. The Boston Globe editorializes today on the need to pursue multiple strategies, “In a season of violent weather, prepare, protect—and prevent”:

Early preparation and planning has helped save lives. Technology and
engineering have made weather predictions more reliable. A mature
alert system notified residents of Joplin of an impending danger.

It is also inspiring to hear residents express a determination to
rebuild. But that can-do spirit rarely translates into political action.
  In policy debates about environmental issues, evidence of extreme
weather is often dismissed as fleeting anecdotes. But it is hard
to ignore the cumulative impact of science, technology, and
experience.  Last week, an expert panel assigned by Congress in 2008 to
recommend ways to deal with climate change provided a sobering analysis
of what is at stake: Every ton of greenhouse gases entering the
atmosphere not only drives up the earth’s temperature, causing
potentially disruptive weather events, but raises the cost of taking
action later on.

Call it global warming, global weirding, or just a really freaky
weather year. If we don’t begin to address the underlying causes of all
this killer weather, 2011 may just be the beginning of a very
dangerous new normal.

And finally, we have a must-read op-ed by Bill McKibben in The Washington Post today:

Caution: It is vitally important not to make connections …

It is far better to think of these as isolated, unpredictable,
discrete events. It is not advisable to try to connect them in your
mind with,  say, the fires burning across Texas—fires that have burned
more of America at this point this year than any wildfires have in
previous years. Texas, and adjoining parts of Oklahoma and New Mexico,
are drier than they’ve ever been—the drought is worse than that of
the Dust Bowl. But do not wonder if they’re somehow connected.

If you did wonder, you see, you would also have to wonder about
whether this year’s record snowfalls and rainfalls across the Midwest—  resulting in record flooding along the Mississippi—could somehow be
related. And then you might find your thoughts wandering to, oh, global
  warming, and to the fact that climatologists have been predicting for
years that as we flood the atmosphere with carbon we will also start
both drying and flooding the planet, since warm air holds more water
vapor than cold air.

It’s far smarter to repeat to yourself the comforting mantra that no
single weather event can ever be directly tied to climate change. There
  have been tornadoes before, and floods—that’s the important thing. 
Just be careful to make sure you don’t let yourself wonder why all these
  record-breaking events are happening in such proximity—that is, why
there have been unprecedented megafloods in Australia, New Zealand and
Pakistan in the past year. Why it’s just now that the Arctic has melted
  for the first time in thousands of years …

Because if you asked yourself what it meant that the Amazon has just
come through its second hundred-year drought in the past five years,
or that the pine forests across the western part of this continent have
been obliterated by a beetle in the past decade—well, you might have
to ask other questions. Such as: Should President Obama really just
have opened a huge swath of Wyoming to new coal mining? Should
Secretary of State Hillary Clinton sign a permit this summer allowing a
huge new pipeline to carry oil from the tar sands of Alberta?

… Better to join with the U.S. House of Representatives, which voted
240 to 184 this spring to defeat a resolution saying simply that
“climate change is occurring, is caused largely by human activities,
and poses significant risks for public health and welfare.” Propose
your own physics; ignore physics altogether. Just don’t start asking
yourself whether there might be some relation among last year’s failed
grain harvest from the Russian heat wave, and Queensland’s failed grain
harvest from its record flood, and France’s and Germany’s current
drought-related crop failures, and the death of the winter wheat crop
in Texas, and the inability of Midwestern farmers to get corn planted
in their sodden fields. Surely the record food prices are just freak
outliers, not signs of anything systemic.

It’s very important to stay calm. If you got upset about any of
this, you might forget how important it is not to disrupt the record
profits of our fossil fuel companies. If worst ever did come to worst,
it’s reassuring to remember what the U.S. Chamber of Commerce told the
Environmental Protection Agency in a recent filing:  that there’s no
need to worry because “populations can acclimatize to warmer climates
via a range of behavioral, physiological, and technological
adaptations.”

Hear! Hear! Or, rather, climate change is here, here!

In fact, the population hasn’t even acclimatized to the climate
change we’ve had already—in part because the GOP and the
fossil-fuel-funded disinformation campaign have obfuscated efforts to
inform the public. Hypocritically, the chamber itself led the effort to
stop this country from creating a serious adaptation fund.

We’ve only warmed about a degree Fahrenheit in the past  
half-century. We are on track to warm nearly 10 times that this  
century
. Indeed, if we listen to the chamber and the politicians it backs,
emissions and temperatures will just keep rising, and by the second half
of the century, sea levels will be rising six to 12 inches a decade for
centuries. How precisely to you acclimatize yourself to a climate that
is always changing?

A commenter offers this bumper sticker: “Mother nature is only warming up.”

Related Links:

Chicago’s government prepares for climate change to turn the city into Baton Rouge

The Rapture didn’t come, but don’t worry, the world is still boiling

A violent climate is the new normal, say scientists






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Online Social Media Director

March 11th, 2011 admin No comments

GLOBAL GREEN USA.
CA – California, Santa Monica
The Online Social Media Director will be a full-time strategist and senior-level manager responsible for overseeing the creation and ongoing management of a centralized online department at GGUSA. The director…

Salary: non-disclosed. Date posted: 03/11/2011

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New Media Summer Intern, New Ventures / World Resources Institute / Washington, DC

March 5th, 2011 admin No comments

World Resources Institute/Washington, DC (DC Metro Area)

Overview:
New Ventures is looking for a creative and technologically skilled intern to assist our communications by expressing the benefits of environmental entrepreneurship through video.

New Ventures is the World Resources Institute’s center for environmental entrepreneurship – providing business development services to environmentally-focused small and medium enterprises (SMEs) in emerging markets. New Ventures (NV) is part of the Markets and Enterprise Program at World Resources Institute. The Markets and Enterprise Program seeks to direct the flow of capital towards sustainable businesses. New Ventures addresses the key barriers to “green†entrepreneurial growth by building in-country support networks for environmental enterprises and increasing their access to finance (for more information, see www.new-ventures.org). New Ventures works in six markets – Brazil, China, Colombia, India, Indonesia and Mexico. As New Ventures grows into a global network, it aims to communicate the power of environmental entrepreneurship across the globe using the stories of the companies it works with in each of its six countries of operation.

New Ventures works with inspiring entrepreneurs around the world, all of whom have created companies with positive environmental impacts. We would like to work with our Local Centers in each of our six countries of operation to collect and edit video footage that promotes the companies that we work with and the power of small and medium businesses to create environmental change. The intern will work with the New Ventures Communications and Marketing Officer and Communications Assistant to develop video concepts, compile and edit footage and develop an influence strategy for the videos produced.

Key deliverables for this project will be a short video or set of short videos (ideally creative, catchy, and viral) telling the stories of New Ventures and its companies and an online/social media plan to promote the videos created.

Responsibilities:
Collaborate with communications and marketing team to find innovative ways to enhance stories and information through video
Collect footage or ask local centers to use Flip cameras to collect footage
Edit raw footage, adding music, text, voiceovers, etc.
Provide timely, accurate and complete delivery of multimedia elements for various platforms
Create plan for video outreach—how will video(s) get traffic and reach audience
Transfer video assets to various formats
Organize and update video asset archives
Other duties as assigned by the Marketing & Communications Department

Qualifications:
Previous experience producing and editing videos for the web required. Skills in video editing software are required (Final Cut strongly desired).
Highly detailed, analytical and organized. Outstanding skills in research and written communication.
Understanding of environmental issues such as Climate Change, biodiversity, deforestation, water, pollution, etc. Interest in environmental issues, social/environmental entrepreneurship, impact investing, and/or sustainable development.
Experience publishing videos online across various sites.
Familiarity with various social media and web 2.0 tools (blogs, podcasts, video, Twitter, wikis) as well as basic graphic design and publishing tools. Experience working with Drupal, Photoshop, and Illustrator desirable.
Strong project management skills and ability to work under deadlines and multitask in an exciting, fast-paced, creative work environment.
Positive attitude and ability to work in teams. Comfortable working and coordinating with virtual team members and people from diverse cultural backgrounds and in different time zones.
Fluency in English required. Knowledge of Spanish, Mandarin and/or Portuguese a plus.
Salary and benefits:

The internship is unpaid, but presents a great opportunity to establish a record with a leading environmental organization and learn about environmentally-focused enterprises.
Duration:

3 months, full time

About WRI:

The World Resources Institute (WRI) is an environmental think tank that goes beyond research to create practical ways to protect the planet and improve people's lives. Our mission is to move human society to live in ways that protect Earth's environment for current and future generations.

People and ecosystems. Reverse rapid degradation of ecosystems and assure their capacity to provide humans with needed goods and services.
Climate change. Protect the global climate system from further harm due to emissions of greenhouse gases and help humanity and the natural world adapt to unavoidable climate change.
Markets and Enterprise. Harness markets and enterprise to expand economic opportunity and protect the environment.
Access. Guarantee public access to information and decisions regarding natural resources and the environment.
Institutional excellence. Support and enhance WRI's ability to achieve results.

In all of its policy research and work with institutions, WRI tries to build bridges between ideas and action, meshing the insights of scientific research, economic and institutional analyses, and practical experience with the need for open and participatory decision-making.

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Dear media: Quit the ‘manly vegan’ trend pieces

February 18th, 2011 admin No comments

by Holly Richmond.

Every year or so, a media outlet has the shocking
realization that—ready?—not all men
eat meat
. Gasp! First, there was the New
York Times
piece
about vegan firefighters
, which boils down to “Wait, how can burly dudes who
put out fires eat anything other than
steak?! Cray-cray!” Actual numbskull quote from a former firefighter, on his
brawny brethren: “They’re dinosaurs, they’re big meat eaters.” (Why would we have
dinosaurs extinguish fires? Their arms are so short! But I digress …)

Then a year ago, The Boston
Globe
attempted to coin the term “hegan.”  The reporter describes
the unbelievable!! conversion of a
guy who liked fried stuff but then talked to a vegan friend and decided to
totally change his lifestyle. What follows is dramatic narration more fitting
for Morgan Freeman than the Globe: “They
are hegans. They are healthy. And they are here to stay. While no one was
looking, guys were stepping up to the wheatgrass bar.”

The Globe admits,
“There are no hard numbers on how many hegans exists.” As Salon
snarked
, “This is unfortunate, because when promoting arbitrary trends,
it’s often useful to have hard figures.” (Number of “Manly Vegan” Tumblrs: 1.) Still, that doesn’t
stop the reporter from generalizing about the group she can’t quantify: “Like
most hegans, Atkinson, a single father, taught himself to cook.”

Which brings us to this week, when the Charleston, S.C., Post and Courier resurfaced “hegan,”
even attempting to coin the term “power vegan”: “Many ordinary, carnivorous
guys becoming ‘power vegans’ to eat healthier,” proclaims the subtitle. The
reporter claims that factory farming and obesity “may start breaking up the
marriage between ‘the guy’ and his monster burger.”

The subtext of all three stories is essentially, “See,
veganism isn’t gay!” The Post and Courier piece is most explicit
on this point, spotlighting “high-profile alpha males” who’ve given
up most animal products, including Bill Clinton, hip-hop mogul Russell Simmons,
and a handful of professional sports stars. None of the articles mention the
Long Island man
who was “mercilessly mocked, labeled ‘a homo’ and canned
for not eating meat.” God forbid the pieces actually examine the complex issue
of masculinity in our culture.

How about instead of “hegan” trend pieces, media
outlets publish stories that don’t confine men to rigid, outdated gender
stereotypes?

Related Links:

What ‘The Simpsons’ could teach us about global warming

With global grain prices surging, corn ethanol looking dumber than ever

Ask Umbra Book Club: Did Paleolithic hunter-gatherers eat healthier than we do today?






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White House pressured Vilsack to approve GMO alfalfa, media reports suggest

January 31st, 2011 admin No comments

by Tom Philpott.

As I reported last week,
the USDA announced late Thursday it would allow the planting of
genetically modified alfalfa, the nation’s fourth-largest crop, without
restriction.

Was
the decision based on a careful weighing of the evidence by the USDA— or on political consideration emanating from the White House?

Two
recent media reports strongly suggest the latter. In The Wall Street
Journal,
Bill Tomson and Scott Kilman—two well-connected, veteran
ag-policy reporters—directly tied the decision to the White House. Kilman and Tomson wrote:

The Obama administration Thursday abandoned a proposal to restrict planting of genetically engineered alfalfa, the latest rule-making proposal shelved as part of the administration’s review of “burdensome” regulation. [Emphasis added.]

And in a recent spirited puff piece on
David Axelrod—until last Friday Obama’s top political strategist—New
York Times
columnist Maureen Dowd revealed that genetically modified
alfalfa got play at the cabinet level. Axelrod, presumably no
agronomy expert, evidently argued against placing
restrictions on GM alfalfa. “The
avid punster offered a parting pun at the 8:30 a.m. meeting,” Dowd
gushed: Axelrod urged “everyone to ‘plow forward’ on a plan for
genetically produced alfalfa.”

If
White House political strategists rallied behind deregulated alfalfa,
USDA chief Tom Vilsack has been much more ambivalent on the topic. Alfalfa
is a prodigious pollinator—meaning that different varieties can
cross-pollinate and transfer genetic material. It’s a forage crop for
pastured animals, and farmers grow it to store as hay to feed cows
in winter months. For organic dairy producers, a steady supply of
organic alfalfa—and organic alfalfa seed—is crucial for survival.

Vilsack acknowledged as much in a Dec. 30 “Open Letter to Stakeholders” [PDF].
The USDA’s own 2,300-page environmental impact statement “acknowledges
the potential of cross-fertilization to non-GE alfalfa from GE alfalfa,”
Vilsack wrote in the letter. Cross-pollination, he added, poses “a
significant concern for farmers who produce for non-GE markets at home
and abroad.” Since that letter, Vilsack had hinted strongly that
he favored a policy of “co-existence”—restrictions on where
farmers could plant modified alfalfa to protect organic fields from
genetic contamination. The biotech/agrichemical industry shrieked in
protest.

With Thursday’‘s decision, the industry triumphed. Vilsack skulked away from his previous position. Normally,
“USDA rolls over for biotech industry” isn’t a newsworthy event. Ever
since the days of former Vice President Dan Quayle—intellectual
author of official U.S. policy toward GMOs
—the novel crops have
benefited from minimal government regulation.

But
this time was different: A USDA chief had publicly declared his
willingness to defy the industry, and then was seemingly forced by
political pressure from above to cravenly abandon that defiance.

Unhappily,
the decision falls into line with other Obama administration gestures of
fealty to the agrichemical lobby—like appointments of loyal Monsanto
men to key ag-policy posts
, and an announcement from the State Department’s USAID program that came out the same day as the USDA’s alfalfa decsion:

At
the annual World Economic Forum (WEF) in Davos, Switzerland USAID
Administrator Dr. Rajiv Shah gathered with the CEOs of Unilever and
Monsanto to support the launch of WEF’s global framework titled
“Realizing a New Vision for Agriculture.” The show of support emphasizes
USAID’s leadership in creating synergies between the public and private
sectors to meet the global food security challenge.

Other
companies involved in the initiative include grain-trading behemoths
Archer Daniels Midland, Cargill, and Bunge; agrichemical giants BASF,
Syngenta, and Dupont; and industrial “food”/beverage giants Coca-Cola,
SABMiller, General Mills, and Kraft Foods.

The Obama administration’s emerging vision for agriculture is sounding depressingly old to me. To paraphrase John Updike, I’m haunted by memories of the Clinton and Bush administrations, when ag policymakers more or less religiously walked the Big Food industry line.

Related Links:

‘Bio-based’: organic’s sketchy new cousin

In profound denial, Chamber of Commerce lectures on ‘energy reality’

In a stunning reversal, USDA chief Vilsack greenlights Monsanto’s alfalfa






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