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Posts Tagged ‘Media’

Manager, Media Strategy – Communications, Marketing & Education Division / Rainforest Alliance / New York, NY

February 21st, 2012 admin No comments

Rainforest Alliance/New York, NY

The Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behaviour. Based in New York City, with offices throughout the United States and worldwide, the Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travelers.

Position Summary:
The Media Strategy Manager will be responsible for developing strategies for the distribution of news and other content for the public via all the Rainforest Alliance’s communications channels worldwide. S/he will develop media messages, releases and pitches aimed at US media, will manage campaigns that directly engage consumers and will ensure that the Rainforest Alliance is using the most effective communications tools as they become available.

Responsibilities:
•Develop media outreach strategies and consumer campaigns for the organization as a whole and for specific targeted audiences in order to meet programmatic objectives;
•Write and edit press releases, story pitches, media advisories and op-eds in English, and specifically for US media;
•Cultivate US media relationships, pitch stories to journalists and continually seek out new media opportunities;
•Coordinate closely with staff and representatives working with media in other countries to ensure media messages are consistent;
•Keep abreast of emerging media platforms, assess their cost effectiveness and adjust the organization’s use of new tools as appropriate;
•Track and measure effectiveness of the communications tools used by the organization; and
•Other duties as assigned.

Qualifications:
•Bachelor’s degree in Communications or Journalism;
•7-10 years experience in professional work environment;
•A minimum of 8 years experience in journalism, nonprofit or corporate communications;
•Proven track record in strategic media outreach work;
•Strong project management and organizational skills;
•Experience managing staff;
•Demonstrated interest in conservation, corporate social responsibility and/or international development issues;
•Superior written, verbal, organizational, analytical and interpersonal skills;
•Flexibility and willingness to work independently on a wide range of tasks and projects;
•Proven ability to prioritize tasks and work efficiently in a fast-paced environment; and
•Written and verbal proficiency in Spanish preferred.

Salary:
Commensurate with experience. Competitive benefits package provided

To apply:

Send resume, cover letter and salary history to Human Resources, Rainforest Alliance, 665 Broadway, Suite 500, New York, NY 10012; Fax: 212-677-2187; If emailing, use the following format in the subject line: first name and last name, job title and position you are applying for.

The Rainforest Alliance is an equal opportunity employer.

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Design Intern / Sustainable Life Media / San Francisco, CA

January 26th, 2012 admin No comments

Sustainable Life Media/San Francisco, CA

The annual Sustainable Brands conference brings the leaders in sustainability, brand and design together for 4 days of conversation. We need a multi-talented designer who can assist in designing for web and print, is comfortable juggling multiple projects and is passionate about sustainability.

You will be working with the Design Manager and marketing team to produce a broad variety of conference materials. Ranging from web pages and e-newsletters to signage and event guides. You are guaranteed to gain a large amount of portfolio pieces by completing this internship.

We need 10-15 hours of work per week, of which at least 8 should be from our offices in San Francisco (the remainder can be done remotely if preferred). The internship will run until the conference in early June.

Skills:
- Adept at using Adobe Creative Suite software i.e. Photoshop, Illustrator, Dreamweaver, InDesign and bonus points for Flash or After Effects experience.
- HTML/CSS knowledge preferred, but not required
- Highly attuned attention to detail
- Good team player
- Familiarity with brand guidelines and maintaining design consistency

What we can offer:
This internship is unpaid but in addition to the opportunity to plug in with a terrific team of media and sustainable business experts, this position offers full travel, board and admission to the Sustainable Brands Conference 2012 in San Diego from 4-7 June. This comes with the opportunity to meet and interface with some of the top innovators on the global sustainable business landscape. We can also offer a flexible work schedule and part time telecommuting.

How to Apply:
Please send your portfolio or link to it, your resume, along with a cover letter detailing your interest in this role and what you feel your strongest skills are.

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New Media Director

January 21st, 2012 admin No comments

Green For All.
CA – California, Oakland
Green For All is a national organization dedicated to building an inclusive green economy strong enough to lift people out of poverty. Green for All advocates for local, state and…

Salary: non-disclosed. Date posted: 01/20/2012

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Executive Assistant, Special Projects Intern / Sustainable Life Media, Inc. / San Francisco, CA

January 4th, 2012 admin No comments

Sustainable Life Media, Inc./San Francisco, CA

Executive Assistant, Special Projects Intern
Who you are:
• Masters graduate in sustainable business with undergraduate degree in international business, communications, or related field. Some work experience preferred
• Highly motivated self-starter, exceptionally well organized and detail-oriented, able to juggle many activities with grace and good humor
• Exceptional written and verbal communication skills; able to generate the trust and respect of all, whether interacting with a global corporate executive, a supplier, or an administrative assistant
• Willing and able to bounce between fairly mundane administrative support and project management of special projects that are of strategic significance to the business
• A team player who communicates well across the organization and views their personal success as integrally connected with the success of the team and the performance of the organization against its goals
• Proficient with all types of information technology and current business software
• Ethically driven, with impeccable personal integrity, able to maintain confidentiality, looking for a high level internship with a high impact, purpose driven, entrepreneurially run organization – strong potential for intern to hire for the right candidate
General Description:
Personal Assistance to Founder/CEO:
• Manage CEO Calendar
• Assist with design and coordination of SB’12 conference program
• Liaise with key partners on international conference expansion
• Assist with, and potentially lead other special tasks and projects which may or may not include: oversight of the 2012 Sustainable Brands Innovation Open, and/or helping to kick start new lines of business
• Other duties on behalf of the executive as needed
• Potential exists to move into paid leadership position depending on results of special projects activities

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Marketing Coordinator / Sustainable Life Media / San Francisco, CA

December 16th, 2011 admin No comments

Sustainable Life Media/San Francisco, CA

Who you are:
Bachelor’s degree in marketing, communications, or related field
Strong written and verbal communications skills
Self-motivated, detail-oriented and excited about working at a rapidly growing and entrepreneurial company
Excellent problem-solving and organizational skills with the ability to multi-task
Experienced with the use of integrated social media platforms
Familiar with Google Analytics Tracking URLs and tracking codes
Strong word processing and Excel spreadsheet skills
An understanding of the sustainability issues faced by businesses today

Key Duties/Responsibilities:
General marketing assistance to the marketing team, specifically with execution and analysis of marketing campaigns
Maintain database of media & affiliate partners and ensure deliverables are executed accordingly and on time
Assist in the development of online communications, including copywriting and publishing write ups on blogs
Customize URL banner ad tracking codes

What we can offer:
In addition to the unique opportunity to plug in with a terrific team of media, design and sustainable business experts, this position offers complimentary admission to the Sustainable Brands 2012 Conference taking place in San Diego, CA in June, 2012 (a $2395 value). The conference is an excellent opportunity to meet and interface with some of the top innovators in the global sustainable business landscape. We can also offer a flexible work schedule and part time telecommuting.

This is a part time contract position requiring you to work approximately 10-15 hours per week in our San Francisco office, primarily January 1, 2012 through June, 2012. University students are welcome to apply and we are happy to work with your school for course credit, if applicable. Contract to hire opportunity for the right candidate.

How to apply:
Please send your resumé via email, along with a cover letter detailing salary requirements, your interest in this field and in this role, as well as how you feel you can contribute to:

Marie Perriard, Director of Brand Communications & Marketing

Submissions without a targeted cover letter will not be considered. No phone calls please.

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Media Coordinator / PETA / Washington, DC

November 24th, 2011 admin No comments

PETA/Washington, DC

Position Objective:

To generate media coverage of PETA's campaigns

Primary Responsibilities and Duties:

• Prepare and service news releases for PETA campaigns

• Independently pitch PETA campaigns and events to the media

• Prepare and manage news releases for PETA's foreign affiliates

• Prepare and send mailings to the media on specific issues and campaigns

• Monitor severe weather and natural disasters nationwide (e.g., fires, floods, hurricanes, and tornadoes) and prepare and service news releases regarding the safeguarding of companion animals during such events

• Develop target lists for issue and campaign coverage

• Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns

• Pitch campaigner profiles and interviews to TV and radio talk shows, features editors, and weekly papers

• Keep informed about local and national news stories and track those that are relevant to PETA's campaigns

• Assist campaigners with various duties relating to media coverage

• Perform any other duties assigned by the supervisor

Requirements:

• Degree in a related field or equivalent experience

• Demonstrated extensive knowledge of the media industry

• Demonstrated thorough knowledge of animal rights issues and campaigns

• Proven ability to deal with a variety of people in a professional manner

• Demonstrated ability to work on multiple projects simultaneously

• Proven ability to take initiative and follow through

• Demonstrated ability to make sound judgments and work independently

• Proven exceptional written and verbal communication skills

• Proven excellent organizational skills

• Proven ability to work well under pressure and meet tight deadlines

• Adherence to a vegetarian lifestyle

• Supportive position vis-à-vis PETA's philosophy and the ability to professionally advocate PETA's positions on issues

• Commitment to the objectives of the organization

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SB’12 Conference Operations Coordinator / Sustainable Life Media / San Francisco, CA

November 9th, 2011 admin No comments

Sustainable Life Media/San Francisco, CA (Partial Telecommuting Possible)

Full time contract opportunity for a dedicated individual, passionate about the intersection of business and sustainability. The Conference Operations Coordinator is part of the Operational Team, along with the Customer Service Coordinator and the Faculty Coordinator. The team is headed up by the Executive Producer. We have a very flat structure at SLM and focus on collaborative efforts and high-performance individuals to reach our goals. If you are a self-starting individual comfortable in a fast-paced start-up environment, please apply.

General Description:

- Sponsorship Fulfillment
- Exhibitor Coordination and Tradeshow Management
- In-Kind Donor Recruitment and Fulfillment
- Tradeshow and Event Operations
- Graphic Art and Signage Coordination – online and on site

Who you are:

- Experienced with meeting and conference/event planning and management
- Self-starter with exceptional communication and customer service skills
- Creative and result oriented individual who takes pride in your work
- Preferably experienced with donor and/or sponsor recruitment
- Technically Savvy
- Ability to keep calm under pressure, prioritize and manage multiple and sometimes competing tasks
- Fun-loving person with a sense of humor

This is a project-based, full time position with estimated dates from January through June. The Conference Operations Coordinator is responsible for executing on all sponsorship agreements for the conference and deals directly with high level conference sponsors, exhibitors, producers and venues. The position reports to the Executive Producer, and sits in the Operational Department of live events. If you are a highly motivated, detail oriented and collaborative individual, knowledgeable about business management and/or sustainability or would like a foot in the door of this industry, please apply.

What we can offer:
In addition to the opportunity to plug in with a terrific team of media and sustainable business experts, this position offers a monthly salary for the duration of the position. Furthermore, we offer a flexible work schedule, possible part time telecommuting and a terrific networking opportunity with the crème of the crop in the sustainability industry at the SB’12 Conference. We are a fun, young team of individuals passionate about the role brand and business can play in moving towards a sustainable future. If you feel the same way, we'd love to hear from you.

Application Requirements:
Please send your resume, along with a targeted cover letter detailing your interest in this field and in this role, salary requirements and a link to your LinkedIn profile.

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Graphic/Web Design Intern / Kind Media Foundation / Los Angeles, CA

October 30th, 2011 admin No comments

Kind Media Foundation/Los Angeles, CA

Kind Media Foundation strives to be the leading media non-profit organization to support and empower meaningful social projects.

Our primary goal is to contribute to the tremendous work involved in social activism by harnessing the power of media to increase a given NPO’s awareness and online presence, engage the community, thus driving donations. In order to accomplish this we produce affordable and high-end video, print, interactive and social media.

This is an ambitious goal and for that reason, we require equally ambitious team members passionate about creating a positive change in the world. We are a young organization seeking a graphic and web design intern to help us build the Kind Media Foundation.

Internship Details
- Interns will have the opportunity to work hands-on with the company leadership and
get involved in substantive projects.
- We are looking for interns to develop identity, print, and web materials, with a strong
understanding of web 2.0.

Qualifications
- Creative and organized with a passion for socially conscious media.
- You need to own your own computer and be proficient in Illustrator and Photoshop
(CSS knowledge is a plus)
- Comfortable working independently to meet group goals.
- Ability to complete projects on deadline with little supervision
- A positive attitude and ability to thrive in dynamic small business environments

Additional Details
Time Commitment: 16-20 hours a week for 3 months. Schedule is flexible.
Location: Virtual and available tower in Hollywood.
Remuneration: This is an unpaid position.

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Politico doesn’t quite get it: The real problem with Solyndra media coverage

October 21st, 2011 admin No comments

by David Roberts.

Apparently, enough people have been kvetching about the media’s coverage of Solyndra that Politico felt obligated to do a story on the complaints. I appreciate that the paper gave its critics, including me, space to make our case, but reporter Darren Samuelsohn has characterized my views and aims in ways I do not entirely agree with, so I want to clarify a few things.

I, for one, am not “desperately trying to change the narrative away from Solyndra.” The whole point of the critique has been to expose the fact that another group of people, a group unremittingly hostile to Obama and clean energy, are desperately trying to focus the narrative on Solyndra — and they’re succeeding!

This is a Politico perennial. When Republicans tried to manipulate media narratives about the Solyndra bankruptcy, they were dutifully quoted in stories with headlines like, “Republicans Call Solyndra Biggest Deal Ever.” When liberals and environmentalists objected, they got stories like, “Liberals Try to Make Media Stop Calling Solyndra Biggest Deal Ever.” Republican talking points are delivered as first-order news. Liberal talking points are wrapped in meta-news about liberals and their talking points. It makes liberals sound defensive and manipulative, and it’s condescending as sh*t.

Anyway, the point of the criticism has been that the insider press has given Solyndra a level of coverage that wildly exceeds any reasonable assessment of its significance. And it has created an atmosphere of scandal that wildly exceeds any actual, proven wrongdoing or lawbreaking (of which, as I keep pointing out, there is still none). The press has done this in response to a Republican PR push that would seem grossly manipulative if its targets didn’t seem so eager to go along with it.

Samuelsohn also writes that I and my fellow critics are “working to throw the White House and Secretary of State Hillary Clinton under the bus with another energy trouble spot,” meaning the Keystone XL pipeline. That is just … no.

First of all, I mentioned the Keystone XL controversy in passing in one of the many posts I’ve written about Solyndra coverage, but my main point has always been that the coverage has been flawed on its own terms, not that the Solyndra collapse is inferior to some other, better scandal.

Second of all, insofar as I and others are concerned about Keystone XL, it has to do with the enormous stakes for the real world, not just for whether the White House or Hillary Clinton win the next few news cycles. This is what’s so frustrating about Politico and the culture of insider political news: They treat everything as though it’s a melodrama unfolding in Washington, D.C., pitting people and alliances against one another in an eternal Machiavellian pissing match.

But there is a real world. Solyndra and Keystone XL are real things in it, not just dueling narratives. And by any conceivable metric — energy, money, pollution, corruption — Keystone XL is a much more significant phenomenon. Solyndra was a bum loan that will be forgotten within a year as the solar industry continues its explosive growth. Keystone XL is a huge, dirty, expensive pipeline that would run down the middle of the country; it’s being pushed through via a rigged process; and its consequences for our energy system and our climate will last for decades. Considering those stakes, why would I or anyone else give a damn about who is “under the bus” in D.C. this week?

A perfect example of this insider mentality popped up today in National Journal (which unfortunately seems to be trying to match Politico hype-for-hype these days). In a story about how the Senate has not had its own flurry of Solyndra hearings to match the (duplicative) flurry of Solyndra hearings in the House, we get a Republican flack complaining about how Senate Dems aren’t taking up the issue:

“We had seven hearings on the [BP] oil spill within two months,” said Robert Dillon, spokesman for Energy and Natural Resources ranking member Lisa Murkowski, R-Alaska. “That’s the difference of what they’re doing on Solyndra and what they did for Deepwater Horizon.”

Can you imagine the perspective from which this comparison makes sense? The BP oil spill was the country’s biggest environmental disaster ever, with 11 dead rig workers, legitimate charges of criminal negligence, and a whole regional economy disrupted. Solyndra was a relatively small company that got a single government loan and went bankrupt. Yet for Dillon, this is a tit-for-tat, a game. You got your hearings, we should get our hearings.

I’ve spent time in Washington, D.C., so I’m somewhat familiar with the bizarre, distorting bubble effect that comes with staying there too long. But when you’ve come to the point that you’re making facile comparisons between the Deepwater Horizon spill and the Solyndra bankruptcy, when you’re seeing them both through the lens of which party is scoring points on the other, you need to take a f’ing vacation.

And if you’re a reporter who’s taking that comparison seriously, dutifully writing a story on it, you have lost your goddamn perspective.

That’s the real complaint about Solyndra coverage and the real complaint about the self-referential Beltway media cycle — not only that it is driven and shaped by conservatives, but that it has completely lost touch with the real world.

Related Links:

Is the company behind GMO salmon the next Solyndra?

NYT asks where climate change went, ignores own failed coverage

MSM on Solyndra: It’s not a scandal






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Senior Manager, Media Relations (MGR3) 80003971 / 80003971 / Rosemead, CA

October 12th, 2011 admin No comments

80003971/Rosemead, CA

This position will be in the Corporate Communications division within Southern California Edison’s (SCE) Corporate Center Business Unit (CCBU). The successful candidate will be responsible for the direction of media relations strategy and execution and the preparation of external communications. The successful candidate will be responsible for planning, preparing and relaying information concerning the organization to the national, regional, and local press, including social media and the wider community to gain understanding and acceptance for the organization, and mitigate reputation damage from issues and crisis. The successful candidate will manage and develop lines of communication with media contacts and other external audience groups. In addition, the successful candidate will act as Incident Commander (IC) or Public Information Officer (PIO) in crisis under the National Incident Command System for crisis or emergency events.

Typical responsibilities will include:
• Managing and overseeing daily media relations activities including traditional media, social media, long-lead proactive media, and crisis communications. Providing input to and overseeing the implementation of policies and procedures for the media relations function. Coordinating Media Relations activities with those of other media relations functions.
• Managing relationships with outside public relations agencies, along with Federal and State agencies. Managing processes and procedures for the integration of public relations agency activities with those of advertising, social media, and other outside agencies. Maintaining relationships with key print and broadcast media, and their on-line platforms.
• Managing and contributing to the identification of newsworthy stories for Edison companies. Overseeing the collection and compilation of facts, assessment of the ROI and development of strategies, tactics, and materials for the external release of stories across multiple platforms. Managing the internal approval processes, post-release follow-up, and coordination with other functions including Edison Departments, Business Units/lines, Employee Engagement, Research and Planning for release of public information.
• Managing and contributing to responses to unsolicited media inquiries. Determining the appropriate response and coordinating with other functions.
• Serving as a member of the Crisis Response Team and filling a leadership role in the Incident Command System (ICS). Directing management and contributing to responses to media inquiries regarding current or potential crisis and coordination with other functions.
• Selecting staff and managing employee performance and development by conducting performance planning and reviews, coaching employees, and carrying out disciplinary action when necessary.
• Promoting Edison International values.
• Creating and maintaining a safety conscious work environment by leading and influencing others to follow Edison safety protocols and safe work practices.
• Performing other responsibilities and duties as assigned.

Basic Qualification:
• Must have a minimum of ten years of experience managing multiple media relations work streams, including crisis communications, social media, and news bureau type activities.
• Must have a minimum of five years of experience in media relations for an investor owned utility.
• Must have experience as a Public Information Officer (PIO), Incident Commander (IC), or a company spokesperson.
Job Requirements:
• Bachelor’s Degree in Business, a related field or an equivalent combination of education, training, and experience.
• Demonstrated experience as a Public Information Officer (PIO), Incident Commander (IC), or a company spokesperson, limiting reputation impact from issues.
• Demonstrated experience in media relations for an electric utility company.
• Demonstrated experience with strategy and leadership in crisis communications, including experience using social media in crisis.
• Demonstrated experience developing and implementing strategic media relations plans that have a large impact on an organization and prioritizing strategic initiatives.
• Demonstrated proficiency with and experience conforming to AP style to create press releases and edit written communications.
• Demonstrated experience in establishing a social media function.
• Demonstrated experience managing broad media relations policies and strategies with staff and other business units.
• Demonstrated experience managing media relations activities, including traditional media, social media, long-lead proactive media, and crisis communications.
• Demonstrated experience managing relationships with outside public relations agencies as well as print and broadcast media, and their on-line platforms.
• Demonstrated experience providing strategic communications counsel to company executives.
• Demonstrated ability to achieve results through others by establishing the strategic priorities and empowering employees with the authority necessary to accomplish objectives.
• Excellent leadership, oral and written communication skills in addition to providing supervision to a staff including counseling, training, team development, salary administration, selection and/or approval of selected personnel; performance/results-oriented; resource management.
• Demonstrate the ability to motivate self and others to overcome adversity and achieve long-term strategic goals.
• Demonstrated experience using Microsoft Word, Excel, PowerPoint, Access, Visio, and Project.
• Demonstrated ability to create and maintain a safety conscious work environment.
• Must demonstrate the ability to integrate work across relevant areas, develop the business and services to enhance customer satisfaction and productivity, manage risks appropriately, develop and execute business plans, manage information, and provide exceptional service to internal and external customers.
• Must demonstrate effective resource and project planning, decision making, results delivery, team building, and the ability to stay current with relevant technology and innovation.
• Must demonstrate strong ethics, influence and negotiation, leadership, interpersonal skills, communication, and the ability to effectively manage stress and engage in continuous learning.
• Must be able to work in a 24/7, on call environment for media, staff, PIO and IC responsibilities.
Preferences:
• Master’s Degree in Journalism, Communications, or Public Affairs.
• Bilingual in English and Spanish.
Comments:
• Additional testing may be required as part of the selection process for this position.
• If you are interested in this position, please submit your resume in confidence by visiting www.edisonjobs.com.
• Edison International and Southern California Edison reserve the right to close or cancel a posting at any time.
• Edison International is an Equal Opportunity Employer.
• Candidates for this position must be legally authorized to work directly as employees for any employer in the United States without visa sponsorship.

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