Parks & Trails Council of Minnesota/St. Paul, MN (Twin Cities Metro)
REPORTS TO: Executive Director
JOB STATUS: Full-time
PRIMARY PURPOSE OF THE POSITION
The external relations director is responsible for leading PTC’s communications efforts, assisting with development activities and supporting the government relations program.
â€¢ Develop and implement an annual communications plan to increase awareness of PTC’s program efforts and financial needs among key audiences, including public officials, project partners, opinion leaders, major donors, the media, members and potential members. The plan includes creating and managing a budget.
â€¢ Direct PTC’s media and public relations efforts by developing and maintaining relationships and speaking on behalf of PTC with the media, preparing press materials and coordinating interviews and public appearances for staff, board members and volunteers.
â€¢ In partnership with other staff, board, consultants and volunteers, develop and produce marketing and communications materials for all of PTC’s program needs, including but not limited to the tasks listed below. Design and produce print and electronic communications and marketing materials, maintain the parksandtrails.org website and do technology planning and other projects as needed.
â€¢ Plan and provide logistical support for member events and training.
â€¢ Provide primary staff assistance to the Outreach Committee.
â€¢ Maintain relations with and develop informational materials for affiliated groups and community partners, including but not limited to ensuring accurate information within the PTC’s database, developing and updating a series of how-to materials and coordinating events with affiliated groups.
â€¢ Maintain accurate, detailed records of communications and marketing efforts, including archives, photo library, media coverage and history.
â€¢ Supervise staff and volunteers, primarily the data base administrator and outreach specialist, who are direct reports to the external relations director
MAJOR ONGOING TASKS INCLUDE (but are not limited to)
Publications and Promotional Pieces
Coordinate development, write, edit, design/layout, proof, secure photos, coordinate calendar, bidding and printer contact and proofing, assist with mailings and distribution as needed. Materials to include, but not limited to the following:
â€¢ New member acquisition campaign materials
â€¢ Special Places newsletter (published three times annually)
â€¢ Minnesota Trails magazine pages (4-6 PTC branded pages published four times annually)
â€¢ Member thank-you and renewal materials
â€¢ Other membership promotions and flyers as needed
â€¢ Action Team newsletter (writing, proofing and publishing on paper and electronically)
â€¢ Legislative Briefing Papers/Handouts/Fact Sheets
Advertising and Marketing
â€¢ Signage, table display, special promotions
â€¢ Annual reports (coordinating, writing, editing, publishing)
â€¢ Fundraising materials/major donor program
â€¢ Planned giving materials
â€¢ Assisting with development planning and plan implementation
General office materials
â€¢ Stationery (letterhead, envelopes, etc.)
â€¢ Special occasion cards, postcards, notepads, etc.
Develop and maintain relationships with key media in the Twin Cities and Minnesota, including print, radio and television. Develop, write and coordinate press releases, press packets, media opportunities, photos, presentations, etc. for all PTC programs, including legislative, special events, development and land acquisition projects and successes, and ongoing activities of PTC. Monitor media coverage of parks and trails and other environmental/conservation issues, and distribute to appropriate staff, board or members as needed
Website (or electronic communications)
â€¢ Maintain the website and related electronic outreach.
â€¢ Update on an ongoing and regular basis.
Managing the logistics for all PTC events, including the annual dinner and meeting, Parks & Trails Day on the Hill, Bike Minnesota with Parks & Trails Labor Day weekend expedition, member outings, development events, workshops and member training and participation in the events of others. This includes but is not limited to event planning, development of invitations and promotional materials, registration, day of the event logistics and follow-up.
â€¢ Legislative Updates (layout, editing, mailing)
â€¢ E-mail/ database network (e-mailing, updating lists and data)
â€¢ Press releases (assisting with writing, mailing, e-mail and media database maintenance)
Development & Membership
â€¢ Special mailings (mid-year and year-end appeals and special membership drives)
â€¢ Design (updating letterhead, envelopes, remittances, etc.)
â€¢ Development (layout and design of case statements, planning, overseeing, etc.)
â€¢ Strengthen relationships with existing friends groups, organizing new friends groups and volunteer advocacy groups and maintaining contact information for all friends groups, including members of friends groups when possible and maintaining a list of key friends group events in database and on website.
â€¢ With assistance from other staff and committees, develop and update informational brochures, how-to guides, flyers and updates as needed.
KNOWLEDGE, SKILLS AND ABILITIES
â€¢ Excellent written, visual and verbal communication and presentation skills (essential).
â€¢ Event-planning skills, including planning, budgeting, registration, logistics and set-up (essential).
â€¢ Demonstrated ability to build and maintain relationships with media and stakeholders.
â€¢ Experience in media relations, branding, advertising, marketing and outreach
â€¢ Understanding of environment and outdoor recreation issues in Minnesota (preferred).
â€¢ Ability to prioritize tasks appropriately and work efficiently.
â€¢ Ability to think strategically and lead multiple complex projects simultaneously.
â€¢ Ability to work independently while making a positive contribution to team-oriented work environment with staff and volunteers.
â€¢ Technical skills, including graphic design and layout, website maintenance and e-newsletter production and distribution.
â€¢ Knowledge of print production, bidding and working with printing firms.
â€¢ Ability to work effectively with outside consultants, professionals and volunteers.
Software knowledge desired (Knowledge of Macintosh operating system and programs is strongly preferred)
â€¢ Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat)
â€¢ Microsoft Office Suite (Word, Excel, Powerpoint)
â€¢ Open source software (Drupal, CiviCRM and some knowledge of html)
â€¢ Filemaker Pro, Apple Mail and Google calendar
â€¢ Five years of versatle communications experience.
â€¢ College degree in marketing, public relations, journalism or a related field.
â€¢ Familiarity with nonprofit organizations.
â€¢ Ability to work a flexible schedule that includes some work on evenings and weekends and some travel. Must be able to work Labor Day weekend.
$45,000 to $54,000 depending on qualifications. A competitive benefit package is included.
Please e-mail your cover letter, resume and salary requirements to the Hiring Committee at email@example.com. The deadline for applications is April 25 at 5 p.m. Mailed applications will not be accepted.
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