NYC’s anti-soda ads hit right in the gut [VIDEO]
by Bonnie Azab Powell.
New York City’s government has
declared war on soda—oops, “sugar-sweetened beverages.” While Mayor
Michael Bloomberg would love to pass a controversial penny-per-ounce soda tax, his government isn’t
waiting around for the windfall to start discouraging residents from popping
open a pop. In New York, almost 6 out of 10 adults are overweight
or obese, and 4 out of 10 kids in public school are.
The city’s Health Department has
launched the second video in its “Pouring On the
Pounds” campaign, which includes some pretty eye-catching subway ads (like
the one at right). Americans are now ingesting 200 to 300
more calories each day than we did 30 years ago, says the Health Department,
nearly half of them from sugar-sweetened drinks—there are as many as 16
packets of sugar in a 20-ounce bottle and 26 packets in a 32-ounce serving.
The ads are based on the
premise that if “you wouldn’t eat it, don’t drink it.” The
video makes that point graphically:
Of course, in
a world where restaurants manage to sell this and this,
maybe they’re overestimating us.
And here’s the Department’s first video,
making the point that a soda a day can add 10 pounds of fat in a year. Warning, it is pretty stomach-turningly gross:
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